#1 Keep it Simple
#2 Appreciate the importance of good visuals.
#3 Get to the point quickly.
#4 Select the format that will tell your story with greatest power
#5 Enhance legibility
The Internet is a very time-sensitive medium. Multiple images force the viewer to work harder to comprehend the ad. Likewise, extentsive copy that moves quickly demands excessive concentration [...]
Posts Tagged ‘online’
Online Advertising: The 7 Steps to Success : Step #5
Posted in apartment, creative, dc, internet, marketing, tagged advertising, creative, internet, online, step, steps, success on October 24, 2008 | 2 Comments »
Online Advertising: the 7 steps to success, step #3
Posted in creative, tagged advertising, apartments, dc, internet, marketing, online, steps, success on October 20, 2008 | Leave a Comment »
#1 Keep it Simple
#2 Appreciate the importance of good visuals.
#3 Get to the point quickly.
Every second is precious. Why anyone would care about your service? Communicate effectively and concisely. The most important things is to explain the consumer benefit. The quciker you get to the main message and brand name, the more successful your ad [...]
Online Advertising: The 7 steps to success — Step #2
Posted in Uncategorized, tagged advertising, apartments, color, creative, internet, online, success on October 17, 2008 | Leave a Comment »
#1 Keep it Simple
#2 Appreciate the importance of good visuals.
Give the audience attractive holistic images, good colors, and clarity. Online ads represent a melding of the qualities of a static print ad and the motion of a television commercial.
All colors are not created equal: The most effective colors are blue, golden, yellow, green, red and [...]
Online Advertising: 7 steps to success
Posted in apartment, creative, dc, internet, marketing, tagged advertising, apartment, creative, dc, internet, marketing, online on October 16, 2008 | Leave a Comment »
When it comes to online display advertising, many of us stil feel concerned. How do you really make your ads work? What works online , what doesn’t? How can you make sure that your online advertising efforts are maximized during these hard times. We will talk about how to make your online creative work! There are 7 [...]
How youtube can help you to get more leads
Posted in apartment, dc, internet, marketing, youtube, tagged apartments, google, internet, marketing, online, rank, rent, video, youtube on September 25, 2008 | 2 Comments »
http://www.youtube.com/watch?v=goM_LvLHpf4
http://www.youtube.com/watch?v=L9LSDxhk-VY&NR=1
Youtube videos feel like a tv commercial but even better because the reader can interact with it and immediately can go to your website or call you to schedule an appointment. What else can you do better?
3 EASY TIPS:
1- Make sure you add your contact information somewhere in the video and wherever you can on your youtube page. You [...]
Where are apartment seekers looking online?
Posted in ads, apartment, dc, internet, marketing, prospect, tagged aparment, dc, free, internet, lead, looking, marketing, online on September 24, 2008 | 5 Comments »
•
When looking for rental housing online, a remarkable 84% of apartment seekers use more than one web site to research.
SO WHAT?
It means that it is very important to market your properties on as many websites as possible to maximize your leads.
How email can help you to get more leads
Posted in email, marketing, online, tagged email, marketing, online on September 22, 2008 | Leave a Comment »
1- The Inbox is a more intimate setting
2- A user reacts differently to an ad in their inbox than he does to one on a website.
3- Advertorial marketing is possible within emails.
4- Banner Advertising, too.
5- Allows for easy viral spread.
Local Online Video is getting HOT HOT HOT….
Posted in online, video, tagged ad, hot, local, online, video on September 12, 2008 | Leave a Comment »
Local online video advertising is expected to climb from $1.4 billion this year to $7.6 billion by 2013. (Source: Borrell). At that level, online video will become the largest ad format for online media, beating out local search advertising, e-mail and banners. It is with no suprise that a lot of video sites have [...]
A brief look into Internet Users:
Posted in internet, profile, users, tagged access, internet, online, profile, users on September 11, 2008 | 2 Comments »
96% are online once a week, 59% are online everyday
71% primarily access the Internet from home, 24% access from work
86% of online users have access to a Broadband connection
71% used email within the last 24 hours
74% use either Google or Yahoo! as their primary search engine*
SO WHAT?
It is important to reach internet users with relevant [...]
