When it comes to online display advertising, many of us stil feel concerned. How do you really make your ads work? What works online , what doesn’t? How can you make sure that your online advertising efforts are maximized during these hard times. We will talk about how to make your online creative work! There are 7 steps that we will talk about each step day by day. So let’s start with #1 today.
#1) KEEP IT SIMPLE: Web site visitors are focused on jobs at hand and the kind of ads which grab their attention are those that stand out in the crowd. The Internet is like a highway billboard so a single eye filling picture and a short teaser copy are usually sufficient for the task of attracting a reader’s attention.
#2 Appreciate the importance of good visuals.
#3 Get to the point quickly.
#4 Select the format that will tell your story with greatest power
#5 Enhance Eligibility
#6 Avoid Ambuiguity
#7 Emphasize consumer benefits.
